Johann Scheer - The Pioneer

Johann Scheer - The Pioneer

The year 1816

Beginning of the 19th century it was Austrian tradition – and therefore an unwritten law – that the son will continue his fathers business. But Johann Scheer...

Matthias Scheer – The Optimizer

Matthias Scheer – The Optimizer

The 2nd Generation

Johann’s son Matthias was more biddable than his father and learned the craft from his father. Yet he also had big plans on his own and so he...

Rudolf – The Grandmaster

Rudolf – The Grandmaster

The 3rd Generation

The founders’ grandson, Rudolf Scheer (born 1839) refined his craft during his studying years in Paris. Back in Vienna he moved his workshop and growing business in the vibrating and classy first district in Vienna. Rudolf ...

The Bräunerstraße

The Bräunerstraße

Street of tailors and shoemakers

Just a few streets away from Stephansplatz, the house of SCHEER is still breathing the spirit of imperial Vienna….

Purveyor to the Imperial and Royal Court

Purveyor to the Imperial and Royal Court

The highest seal of approval

About quality and privileges of the purveyors to the court

Carl & Edmund – The Master Brothers

Carl & Edmund – The Master Brothers

The 4th Generation

Vienna around 1900: assembling point and climax of the elegant world. The two brothers Carl and Edmund Scheer enter the thriving workshop of their father Rudolf and Rudolf Scheer & Söhne is born…

Auguste – Guardian of the Heritage

Auguste – Guardian of the Heritage

After the sudden deaths of Edmund and Carl Scheer, Auguste Scheer – Carls wife – guarded the heritage and managed the company together with the legendary workshop foreman Josef.

Carl Scheer – Couturier and orthopaedic Master

Carl Scheer – Couturier and orthopaedic Master

The 5th Generation

Augustes son, Carl Ferdinand had to follow into big footsteps when he took over the company in 1935…

Scheer and the Viennese Haute Couture

Scheer and the Viennese Haute Couture

From the 1950s to the 1970s Carl Ferdinand Scheer worked together with Getrud Höchsmann the avant-gardist of the Viennese Haute Couture and experimented…

Michaela Scheer

Michaela Scheer

The 6th Generation

All three of Carl Ferdinand’s daughter’s were involved in the workshop, all three went through the teaching up to the final examination but it was the youngest daughter, Michaela, who…

Markus Scheer – The traditional Innovator

Markus Scheer – The traditional Innovator

The 7th Generation

After graduating school he made his final decision: Markus Scheer started the training in his grandfather’s workshop….